GUS Cares
GUS Cares is a Global University Systems Canada

initiative to make a substantial contribution through

United Way Centraide to help the most vulnerable

during the COVID-19 pandemic.

Follow #GUSCares

Leadership In Times of Crisis

Follow #GUSCares


GUS Cares is a Global University Systems (GUS) Canada initiative to make a substantial contribution to help those impacted during the COVID-19 pandemic. GUS Canada represents five Canadian post-secondary institutions, including University Canada WestCanadian College of Technology and BusinessToronto School of Management, Trebas Institute, and The Language Gallery Canada.

GUS Cares is involved with a number of initiatives, including supporting established non-profit organizations to purchase, assemble and deliver care packages to those in need.

GUS Cares has identified United Way Centraide as a key community organization that is providing support for the most vulnerable in key communities.

Aaron Etingen, GUS CEO and founder, has made the first substantial contribution to this effort. GUS Cares is seeking partners in the business community to expand this initiative.

GUS Cares has partnered with United Way Centraide to help more people in need at this critical time.

GUS Cares is providing care packages for distribution by United Way Centraides
in Metro Vancouver and  Toronto. These care packages are made up of personal care products and personal protective equipment. They have been assembled in each city by a team of dedicated student volunteers, who have taken the time to volunteer in the community.

United Way Centraide is creating lasting change in local communities from coast to coast to coast and that is why they make such a great partner for the GUS Cares initiative.

Their Local Love in a Global Crisis initiative is an excellent example of the work they do and the people they can reach.

We’re calling for others to make a contribution to this initiative to help as many people in our communities as we can. 

Help raise $1 Million to feed our friends and neighbours through United Way of the Lower Mainland.

GUS Cares, through University Canada West, is proud to support United Way of the Lower Mainland’s efforts to feed children, families, seniors and other people in crisis by donating to their Local Love Food Hubs.

United Way Local Love Food Hubs provide perishable and non-perishable, culturally appropriate food and/or meals as well as other items such as household goods that are simply too costly for families and individuals, who are struggling financially at this very challenging time.

The goal is to have 50 Local Love Food Hubs in place in neighbourhoods across the Lower Mainland and Fraser Valley by the end of May. Currently, there are 17. It is not enough. 

You can help this initiative by joining or donating at

What Drives Us

Our Mission

Our mission is to mobilize our students, staff and community partners to help as many people in our community as we can during this challenging time.

University Canada West, Canadian College of Technology and Business, Toronto School of Management, Trebas Institute and The Language Gallery Canada have also launched their own individual initiatives as part of this program to help people in need. This includes University Canada West’s UCW Community Helper Program, where volunteers purchase and deliver groceries for seniors and people with compromised health conditions.

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What We Do


GUS Canada represents five prominent institutions all across Canada. Aaron Etingen, GUS CEO and founder, has made the first contribution to this initiative but we are looking for partners in the business community to help us help others.

University canada west

University Canada West is a business and technology focused university in the heart of downtown Vancouver. The university offers Master of Business Administration, Bachelor of Commerce, Bachelor of Arts in Business Communication and Associate of Arts degree programs, as well as preparatory programs.

toronto school of management

Toronto School of Management is an innovative college offering a broad range of career-focused programs in business, hospitality and tourism, big data, cybersecurity and accounting. We provide relevant programs which ensure our students meet the demands of today’s ever-changing job market.


Trebas Institute is a bilingual, post-secondary college specializing in the recording arts with campuses in Montreal, Quebec, and Toronto, Ontario. Established in 1979 as a private career college, Trebas Institute was created in response to the music and entertainment industry’s need for skilled professionals.

The Language Gallery Canada

The Language Gallery Canada owns and operates two English language schools centrally located in Toronto and in Vancouver that offer a big variety of language and immersion programs.


Canadian College of Technology and Business is located in Vancouver and offers technical training based on the latest market trends for in-demand technologies. CCTB enables students to smoothly transition into IT and business industry work force and empower them to become successful professional

Contribute to GUS Cares

Join us in our efforts to help our communities through COVID-19.

Get Involved

Volunteer and join to support our efforts to bring valued resources and services to our community during this time of need.